If a user wants to make an announcement or advertise a product, they can contact a&s Adria Viber Community admin team to get it done on their behalf. The chatbot will communicate in 10 languages: English, Hebrew, Bulgarian, Croatian, Georgian, Greek, Hungarian, Russian, Serbian, and Ukrainian.A&s Adria magazine, the professional magazine dedicated to security, IoT, ICT, mobility, automation, and smart solutions industry professionals in the Adriatic region and beyond, has launched a dedicated a&s Adria Viber Community platform to further streamline networking in the community of users and businesses.Ī&s Adria Viber Community offers a messaging system in which superadministrators and administrators can send messages in order to provide support for advertising one’s company and its products within the Community. In a separate announcement, the Warriors said it now uses a chatbot to engage with fans on Viber. Another Rakuten subsidiary, OverDrive, uses Viber Communities to run local book clubs in the U.S. Inking sponsorship deals with sports teams like FC Barcelona and the Golden State Warriors has been a central tool for the push toward more recognition.įor the introduction of Viber Communities, the company recruited French soccer club Olympique de Marseille as an early adopter the service. Rakuten has made a series of investments in companies as it tries to become a household brand. “Our community feature is not only unique because of its one billion user size limit, but also because it offers community owners an unprecedented opportunity to monetize their communities,” Viber CEO Djamel Agaoua said in a statement.įounded in 2010 in Tel Aviv, Viber was acquired in 2014 by Japanese internet company Rakuten in a deal valued at $900 million. “For the first time ever, groups of unlimited sizes can form communities around shared topics with powerful features to equip admins with the capability to manage their community smoothly and effectively,” Groups admins, who may operate on behalf of private brands like sports teams or independently, will be able to activate monetization features. Photo: PR Members of Viber Communities will be able to interact with text, stickers, GIFs and “likes,” and group administrators with tiered level of authority will control the the conversation.
Rakuten founder, chairman and CEO Hiroshi Mikitani.
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