It seems that while Alexa’s voice-activated functionality undoubtedly simplifies the shopping process, consumers still like to see products and view their shopping carts before following through with a purchase. 9 out of 10 consumers price check a product on Amazon.ĭominating nearly half of the US ecommerce market, Amazon is one of the first places consumers turn to when searching for and comparing products. Just think about how different online shopping is now than it was when Amazon launched back in 1994 – or even how different things are now than they were 10 years ago.Īs consumers’ online shopping behaviors continue to change and new technology is introduced, let’s take a look at how customers are shopping on Amazon and ultimately making their purchasing decisions. In the fast-paced world of ecommerce, the way consumers shop online is always changing. 80% of sellers also sell on other platforms outside of Amazon.More than 50% of all Amazon sales come from third-party sellers.Amazon shipped over 5 billion items worldwide in 2017.FBA gives sellers a 30-50% increase in sales.$1.4K is the average spent by Amazon Prime members each year.95 million people have Amazon Prime memberships in the US.Amazon sells over 1.1 million home improvement products.Amazon sells more than 12 million products.2% of Echo owners have purchased a product via Alexa.
9 out of 10 consumers price check a product on Amazon.10 Fascinating Amazon Statistics Sellers Need To Know in 2020 In the end, you will have a comprehensive understanding of the current state of the Amazon marketplace and have the tools you need to maximize your Amazon presence in the upcoming year. Here, we will highlight some of Amazon’s big wins from 2018, trends we are beginning to see form and things for sellers to watch out for moving forward. Well, it all starts by understanding the platform’s key areas of opportunity, as well as acknowledging the issues and hurdles Amazon sellers face. Needless to say, Amazon is the leader in online sales, with no sign of slowing down anytime soon.Īs we kick off 2019, many sellers are asking themselves how they can get a bigger piece of the lucrative Amazon pie. To put things in perspective, this is more than Amazon’s top three competitors combined, with eBay coming in at 6.6%, Apple at 3.9% and Walmart at 3.7%. That’s 5% of all retail spent across the entire country. In 2018, Amazon’s share of the US ecommerce market hit 49%.
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